Hi there,

You want copywriting that gets it right the first time around. Clearly, you’re in the right place.

I help successful travel businesses like yours — committed to community, culture and conservation — attract more leads and achieve revenue growth (your 4th C: commerce), by converting lookers into bookers with strategy-first website and email messaging.

You might be a DMC, a niche travel agency, a tour operator or a boutique property with a conscious travel mission. And I collaborate directly with you or as an extension of your marketing team.


AN INCREDIBLE TRAVEL EXPERIENCE STARTS ON YOUR WEBSITE.

That’s why your website copy is not a placeholder for pretty words.
It’s your core marketing tool.

✔ Supports your guests from the moment they start browsing
✔ Boosts your direct bookings and reduces third-party commissions
✔ Differentiates your brand and helps you stand out from the competition

Where every page builds a deeper connection and lets your future travelers know they're in the perfect place. With conversion-focused, persuasive and engaging website copy that reflects your brand voice. And spotlights your bespoke experiences.

Whether you’ve launched new packages, want to rework your existing marketing material, or find your website message no longer matches your business.

Because outdated copy won’t sell.


BUT HOW DO YOU MOVE LOOKERS TO BOOKERS?

Here’s the trail:

Every website copy bundle that I write is built around my signature TRAIL™ Framework. Because a great travel experience starts long before a suitcase is packed.

It starts on your website.

This 5-step process is designed for travel brands like yours — brands that care deeply about their message and mission. TRAIL™ helps shape that story into a compelling path.

T – Talk & Uncover
R – Research for Positioning
A – Assemble the Message
I – Iterate & Refine
L – Launch & Learn


BUT THAT’S ONLY THE FIRST STEP.

Next up is your email messaging to move that potential traveler to book and pay for your services.

But here’s what most overlook…

When a potential lead lands in your inbox, the real journey begins, because you still need to hook them, build trust and close the sale.

Even the most stunning itinerary or room booking falls flat without messaging built on strategy, timing and the right emotional triggers.

Your messaging is your superpower when it comes to:

✔ Building trust
✔ Overcoming hesitations
✔ Turning browsers into buyers

Psychological triggers enhance your messaging when:

→ You’re about to mention a significant $ investment
→ The conversion process slows or stalls
→ Your lead feels uncertain


NOW, IMAGINE IF YOUR MESSAGING WAS PURPOSE-BUILT TO DRIVE ACTION.

You’re already crafting bespoke travel experiences at your destination. Let’s bring that same level of care and strategy to your inbox.

And that’s exactly why I created the ROUTE™ email messaging framework. It builds trust, addresses objections and nudges your leads toward a confident yes.

Here’s what you get with my 5-step R-O-U-T-E™ process

R – Research your Lead
O – Outline the Sequence
U – Understand their hesitations
T – Tailor for Clarity
E – Encourage action

These 5 steps fuel your email messaging with an unignorable trifecta of charm, persuasion and creativity.


WHY CHOOSE ME AS YOUR COPYWRITER?

You’re still reading because you need help with the right words. Correct?

You need your messaging to stand out in a crowded travel space and reach your ideal clientele, and you know it all starts with the right words.

But getting those just right is difficult.

Because you’re not just looking for beautiful prose, you need words that are client-focused, research-based and conversion-obsessed.

I’m Susanne Michelus, and in case you haven’t guessed… I’m a travel copywriter and content strategist. I’m also the founder and trailblazer at Calmento Creative and I'm genuinely excited to connect with you.

Let me help you clarify your message with done-for-you strategy and copy. So you can stay calm, booked and… even Calmento!


Born and raised in Germany, I became a copywriter in 2022 after 3 decades in hospitality.

I worked in fashion, photography and hospitality for 15 years in New York City.

After that, the tiny island of Caye Caulker in Belize stole my heart. It became my wild, sun-kissed home. I opened Yuma’s House Belize, transforming a dark backpackers’ place into a world-travelers-paradise. We serviced 30,000 guests in 10 years, snagging TripAdvisor's Hall-of-Fame award.

So, I not only know the travel and hospitality industries, I’ve run a successful destination.

I love sales and marketing and I bring all that experience to my work as a travel copywriter.

What’s important to me is that I don’t just send you words — I write copy that supports your marketing strategy and the other moving parts of your business.

And I’ve helped numerous travel brands publish websites that were a turning point in their business.

So, in addition to being a TripAdvisor Hall-of-Famer…

I received my rock-solid copywriting foundation in the ‘Copywriting Inkubator’ and ‘Copyhackers’ programs. I’m no average copywriter.

Every word is infused with best practices, like data research, persuasion and a deep understanding of your ideal traveler, so you can convert those lookers into bookers.

I simplify your journey from start to finish, honoring your timeline and budget.

And don’t just take my word for it.

Here’s what Andrea said:

"... From the moment I read your proposal, I knew I was in good hands. There was no hesitation on my part because the value you offered was evident from the start…”

I’d love to jump on a free 30-minute consultation call to hear about your needs.

Thanks,
Susanne