Ethical Brand Marketing
Small
Woman-owned, Social Enterprise
Inclusivity Commitment
Responsible travel marketing that respects, restores, and reimagines
Advertising, Social Media, Consulting
Hi, I'm Jessica, founder of Ethical Brand Marketing, an animal welfare author, and voice talent who markets, writes, and speaks for nature.
I guide conservation-focused, community-led travel companies to build ethical marketing, messaging, and trust-based sales strategies that attract mindful travelers without fueling overtourism, exploitation, or psychological pressure.
With 34 years of marketing experience leading teams across tourism, hospitality, publishing, tech, and Nature-based Solutions, I blend strategic clarity with ecological insight.
Through my consulting and group programs, I help responsible travel brands communicate with transparency, strengthen local livelihoods, and restore our relationship with nature throughout the traveler journey.
Marketing with purpose, inspired by nature
Languages supported:
English, German
Business sizes supported:
Sole Proprietorships, Small Businesses
Business stages supported:
Pre-launch, Launch / Establishment, Growth Phase, Scaling / Expansion
Is there a free trial or free consultation?
Yes |
Inclusivity
All businesses and organizations listed on Painted Circle have signed on to our Inclusivity Commitment here.
Jessica Lohmann
Founder
I believe our disconnection from nature is at the root of our societal problems, from overconsumption and exploitation to burnout and indifference. Travel, when done responsibly, holds the power to change that.
As someone who speaks for nature, I see the travel industry as one of the greatest opportunities we have to reconnect. Not just with landscapes and wildlife, also with local communities, different cultures, and ourselves.
I work with responsible travel brands that are shifting the narrative from extraction to reciprocity. Together, we inspire travelers to slow down, tread lightly, and return home changed. They don’t just return relaxed; they return more aware.
Marketing can play a powerful role in this transformation, when it’s guided by ethics, transparency, and care. That’s what I’m here for.
Environmental Impact
Is there an Environmental Impact Plan in use:
Yes |
Details about the Environmental Impact Plan:
Contributing to environmental and social causes has always been part of how we do business.
In the past, we’ve been a member of initiatives like B1G1 and 1% for the Planet, and continue to support impact-driven organizations through donations, partnerships, and pro bono collaborations.
Rather than following a one-size-fits-all give-back model, we choose to support the people and projects that align with our values and where even a small act can create ripple effects.
We're currently exploring new ways to make this part of our work even more meaningful.
If you know of an initiative that’s creating real change, especially one often overlooked, we'd love to hear about it.
Social Impact
Is there a Social Impact Plan in use:
Yes |
Details about the Social Impact Plan: